Did you know that there are over one-thousand legal specific products and services being offered to lawyers around the globe? In order to capture the attention of a law firm prospect it is absolutely necessary that your understand the world they live in every day. Solo and small law firm decision makers are uniquely difficult to reach as they are also mass market consumers. Constantly inundated with ads, and offers. Which means on some days, you’re competing just as much with another software trial as you are their open cart on Amazon. Wouldn’t it be nice to participate in...Read More
Author: Chelsey Lambert
When attorneys ask me about advertising, Pay Per Click (PPC) and other advanced avenues for getting business I’m often curious to hear what they have been doing so far. As there are so many misconceptions around marketing, namely that generating new leads… isn’t always the answer. Law firm marketing has changed dramatically since my early days at Total Attorneys, one of the first and largest consumer lead generation providers to date. Back then it was pretty much the wild, wild, west. At that time buying traffic, purchasing leads and having a website that converts was just a matter of...Read More
To date, email marketing is one of the highest return vehicles for law firms and small businesses. However, understanding the different types of email marketing, where and how to use them can determine your success. I include sample campaigns, and content ideas you can use in your law firm. Watch the full recording here: ...Read More
If you are in the process of choosing a Case Management Software there are so many factors to consider. In this session I share some of the questions and situations you should consider when buying software. I’ll walk through core features, practice area specific considerations, and integrations that you commonly see among providers. Watch the full recording here:...Read More
CASEpeer Review – Years of research pays off for this Personal Injury specific practice management platform.
There’s an adage in the software development world: ask the user what problem they need to solve, not what they want the software to do. The difference between those two answers is staggering, and often results in the delivery of too many features that the client never uses. Which is why, so many injury attorneys invest tens of thousands of dollars in custom built solutions to fit what their practice area needs and how they work day to day. To create a legal practice management system that supports the needs of Personal Injury, Medical Malpractice, and Auto Accident attorneys,...Read More
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