We’ve all watched the TV Law Drama shows, with somber lead in music, and over-exaggerated outro’s. No matter what your guilty pleasure of choice is, CSI, Law and Order, Suits or the often-ridiculous ramblings of Ally McBeal they all have one thing in common.
Complicated, flat, and uninspiring courtroom exhibits.
Which may not seem like a big deal to those of us watching from the outside. But… to the victim or defending attorney, their life, business, or reputation depends on how well those assets can tell a story.
When CEO and Co-Founder, Jabez LeBret first told me about Trial3D last fall, I remember screaming through the phone with excitement. The idea of combining the power of 3D printing technology with litigation specific knowledge will one day be regarded as a pivotal moment in the legal field.
First, let’s set the stage.
As an attorney, you spend endless hours preparing for a trial. A substantial case, you may also be investing tens of thousands of dollars on discovery, expert witnesses, jury selection, and other trial related costs. All, leading up to the day when you address the small group of people who will be responsible for deciding the outcome of your client’s case.
Now, imagine you are defending a client with a severed spine, shattered leg, brain injury, or other life altering trauma. Medical records are flat, intangible explanations of how severe those injuries are. When the jury looks at the patient, they only see the surface, they can’t see damage that lies underneath. Across the courtroom, it’s easy to assume that while painful, the patient did live and move right along to the next portion of the trial.
But, what if as the defending attorney, you could pass around an exact life-size replica of that severed spine? Sometimes complete with nerves, tissue, and the gaping, tenuous, unsteady area between the discs where the injury occurred.
Makes you feel awful just reading it, right? Imagine if that spine was in your hands!
And that’s the point. That visceral, shuddering, horror moviesque response most of us get when we see or hear about a life-changing injury is now elicited from the jury members.
To speak from personal experience, I have had two very close friends who were injured on the job. I have watched them navigate the court system, with attorneys pleading for every dollar. Each trying to justify the life-long impact, and personal turmoil this person had to and will forever experience. The injury litigation rate sheet didn’t even begin to cover how much both of their lives changed after the rehabilitation process was over. In both cases, I have no doubt that a Trail 3D model of their injuries would have changed the perception of the severity of their injuries, as each of their evaluations and trials happened long after the surgery was over. From the outside, the stitches, pins, six to twelve months of bed-rest, depression and life-long medical complications don’t make as great of an impact through photographs and medical documents.
Now, let’s lighten the mood and talk about some other applications of this technology. How about commercial litigation? Large cases, where the issue could be related to the internal wiring, plumbing, or construction defects inside of the walls.
A 3D Printed version of the sample area can be produced, admitted as evidence and distributed for handling and review. Trial 3D models are not an ‘artist’s rendition’ they are industrial grade reprints, created in a controlled environment by engineers. The quality of the process eliminates common variances seen in prints made by at home 3D printers, or local walk-in shops. The staff is trained and monitored during every step of the process to ensure a picture-perfect delivery of the end product.
Should you need a little extra backup when using a Trial 3D Model in your case, Co-Founder Jabez LeBret as a court appointed expert witness offers his services to testify to the process, clarity and admissibility of the model for any trial proceeding in the United States. As well as going the extra mile to establish HIPAA compliance for the medical injury models used by their clients.
Which is part of a larger commitment that he and partners Mark Homer and Russ Rosenzweig made when began Trial 3D last year. “We have also created helpful guides, and educational resources for lawyers who want to use 3D models as display exhibits in court. One of our tenets is education, and it’s our mission to also help educate the marketplace on the benefits of using this technology, how it works, and ways it can be applied in the courtroom,” Jabez explains.
And now, for the (literally) million-dollar question…
How much does it cost?
Models begin at around $8,000 and go up from there. Designed and created by a team that knows the legal space, have been inside of a courtroom and presented alongside their clients. They know what they are doing and want to see the best possible outcome derived from the use of their product. Each model is quoted following a discussion, and examination of the records you would like to re-create.
Where can you find them?
You can check out Trial 3D’s website or connect with Jabez directly on Twitter @JabezLeBret. And if he and his Co-Founder Mark Homer’s names sound familiar, that’s because they are also the rock star founders of the legal marketing agency GNGF. Where they have gleaned decades of knowledge to fuel this startup directly from their personal injury, litigation and trial lawyer clients. Who they help ‘Get Noticed, and Get Found.’
Kudos to both Jabez and Mark on this exciting new venture. Not only is it brilliant, but the idea couldn’t have come to two nicer guys. High-fives all around, I truly hope you knock it out of the park with this one!