The online legal marketing world is filled with companies who take advantage of lawyers using a lot of ‘smoke and mirrors’ and technical jargon. For some reason, when agencies see the words law firm, they picture mountain high piles of cash and an opportunity to burn through it. Which isn’t fair, or right.
So, when I need straight answers about making a marketing investment for one of my clients, there are only about five people I trust to call. AttorneySync founder, Gyi Tsakalakis is on that list.
AttorneySync was founded on a simple idea: put clients first.
Their vision is to be the most trusted team in digital legal marketing. They offer law firms transparent marketing services delivered by honest, forthright, and experienced legal marketing professionals.
Their mission of Growing Together speaks to their commitment to building relationships with lawyers to grow their practices. Their values-based approach is at the core of why their clients love them.
Why Lawyers Choose AttorneySync:
- No Long-Term Contracts: AttorneySync holds themselves accountable to demonstrate the value of their services each and every month. They provide transparency in what they are doing on their clients’ behalf, as well as, the reasons why they are doing it.
- You Own It: With AttorneySync, you own your website, content management system, content, and advertising accounts (i.e. AdWords). While this might sound like a no-brainer, too many marketing companies merely license client assets to their law firm clients. In other words, they’re renting their sites from their marketing agencies! AttorneySync won’t hold you hostage.
- Exclusivity: You wouldn’t work with opposing parties in an adversarial proceeding, don’t tolerate an inherent conflict of interest with your marketing agency! AttorneySync won’t work your competition. This rare and essential feature is especially important if you are in a highly competitive practice area, like personal injury.
- Founded by a Lawyer: Law firms are different. Founder, Gyi Tsakalakis and his team have extensive experience with the unique considerations of effectively and ethically marketing a law practice online. Too many agencies that claim to specialize in legal marketing aren’t even aware that attorney ethics rules exist! Furthermore, AttorneySync only works with lawyers. For other agencies, “legal” is just one of many categories they service.
What I love about this group is their upfront honesty, and client-first approach. Gyi will be the first to tell you to keep the website you have, or focus on a certain area before pouring tens of thousands of dollars into a fancy campaign.
Because to them, it’s about relationships.
Marketing isn’t a sprint. It’s a marathon. A skill you must practice, train for, and refine your approach to repeatedly. And, you don’t always see results overnight.
Where AttorneySync really rises above the crowd of marketing firms out there, is how they measure success. In Gyi’s words; “The phone should be ringing.” Each campaign, website they build, or test they run aims to deliver calls, clicks, or completed forms. Tangible results the law firm can use to get more clients.
Depending on what the law firm needs, or already has in house their team of experts will recommend different services. Full service marketing would include setting up your website, landing pages, paid campaigns, and maybe even social media, email marketing or PR. If you already have a marketing person or team in-house it could be a website revamp, and a few targeted campaigns to generate leads for the firm.
AttorneySync’s Areas of Focus:
Integrated Legal Marketing
According to Gyi, “Legal services consumers are looking for information across media, platforms, and devices. AttorneySync clients are at their best when we’re managing integrated campaigns that work in concert across television, search engines, and social media.”
An example campaign might include using television to earn email opt-ins. In this context, lawyers are able to maximize the value of their advertising dollars over many more touches.
AttorneySync understands that the cornerstone of most successful law firms is referrals. They also recognize that, in the digital age, potential clients research prospective lawyers before contacting and hire them. Therefore, they provide lawyers with processes, systems, and tools to help those lawyers put their best foot forward online and motivate potential clients to contact and hire them.
AttorneySync websites are built for conversion, not to win web design contests. Their objective is to motivate potential clients to contact their lawyers. By default, all websites work across devices. They don’t charge extra to “make your website mobile-friendly.” All sites are built in WordPress and clients own all their data. Which gives their clients complete control if they ever want to make a change. Much more than we can say for other providers who practically ask for your first-born child when they build a site for you.
Search Engine Optimization & Paid Media Management
AttorneySync’s bread and butter is their extensive SEO, SEM and PPC management services. Monthly plans given their team a budget, and targets to achieve. Also, an area where the exclusivity really pays off, as they will manage campaigns only for one firm per practice area, in each county.
If your Facebook page is gaining traction, but all those ‘Likes’ aren’t paying the bills… guess what, you need a new strategy. Gyi and I spoke about this topic at length, and while social media is a low-cost location to meet potential clients, visitors require more nurturing. Which is a great opportunity to use integrated marketing campaigns, including content marketing, remarketing, paid search ads, or other social search optimization techniques that actually turn some of those fans or followers into clients.
Meaningful Results and the Law Firm’s Role
AttorneySync’s team is comprised of experts who know the legal consumer’s buying behaviors and are well versed in a myriad of tools to make your marketing dollars go as far as possible. So, when they deliver said results, it is then up to the law firm to make the magic happen, which brings me to my next point.
All the marketing in the world isn’t going to do you any good if you don’t pick up the phone or aggressively follow up on completed forms. An ideal client for AttorneySync is one that is also measuring success internally, with metrics reports that detail; leads, conversions, average fees earned, etc.
To achieve real results, you must work together with your marketing partner and TRUST them. Which is the number one driver for AttorneySync, building trust and then holding the law firms they work with to task, by reviewing the facts told by data each month.
So, if you are on the hunt for a long-term marketing partner who believes in mutual accountability to drive law firm growth. Or, frustrated with your current provider, check them out at AttorneySync.com and request a free website analysis to uncover areas of opportunity to grow your business.