I first heard about Back Office Betties from tech savvy Internet & Piracy Lawyer, Joe Baghat who had re-engineered his intake and front of house processes around their service.

In just a short amount of time he created a system for their team to use to vet, qualify, record and monitor the status of leads, potential new clients and appointment scheduling. Impressive and, I’ll admit, intriguing.

After only a few minutes on the phone with Back Office Betties Founder, Emily LaRusch, I understood how Joe’s system was possible. This isn’t your traditional answering service.

Back Office Betties is a highly skilled team of legal industry trained support staff. Emily’s mission is to be the best at the service they provide. Which means hiring the best candidates possible, then training them on more than just what to say to potential new clients.

With help from an industry expert, they created their own ‘Legal University.’ Which every employee must complete before taking calls on behalf of a law firm. What makes this course unique is that it trains the agent to understand basic judicial terminology. If and when, an attorney calls regarding an Appellate Court appearance, or SNT (Special Needs Trust) they know exactly how to handle the request. As Emily put it “We should know the basics about the judicial and court systems in order to speak intelligently over the phone.”

With every message, there are detailed notes sent to the law firm, via email and if they wish text. After each intake is conducted, detailed intake notes are added to calendars during after call wrap up time. Some providers charge for after call work, however this service comes standard with their subscriptions.

Engineering Your Call Process

Any of the following services can be built into the call process, and dozens more. Using our lawyer example above, come to them with a plan and they will make it work.

  • Appointment scheduling using any calendaring solution you can throw at them.
  • Enter leads into Lexicata complete with intake information.
    • Then enroll qualifying leads into a Lexicata email campaign, to take one more action item off your follow up list.
  • Schedule consultations, and take the upfront payment on the same call

Outbound Campaigns to Generate New Business

One of Back Office Betties’ clients uses workshops to generate leads for their law firm. But, after the session is over has a hard time, making time to do follow up calls. A common marketing activity, and fall through the cracks moment for many solo lawyers. Solved, by utilizing Emily’s team to do proactive lead follow up immediately after the workshop. Depending on list size, they have the resources to staff two or three team members on such projects at a time!

You Get What You Pay For

Back Office Betties is a boutique business, with highly trained staff members and expert levels of call handling. An average client pays about $450 per month for services, which spans across firms of all sizes and needs. Some, run their entire front of house operations with her team, paying $2,000 per month, while others are starting around $200 for basic services.

As a solo who regularly receives calls from other attorneys, has a high cost per lead, or needs an answering service that sounds more like a member of your team… you get what you pay for. Learn more about Back Office Betties at: www.BackOfficeBetties.com and use promo code LexLaw to receive $100 off your first month of service!

Chelsey Lambert

Chelsey Lambert

Chelsey Lambert is a Legal Technology Specialist, published Author and CLE Speaker. As a former Practice Management Advisor for the Chicago Bar Association, and Vice President of Marketing for a leading case management provider she has seen our industry from many angles. Today, she works with vendors to bring their products or emerging technologies into the marketplace. And, teaches legal technology courses to lawyers all over the country sharing different ways technology can benefit their law firm. As Founder of Lex Tech Review and Lex Tech Media Group she welcomes the opportunity to chat!