Headquartered in New Orleans, Louisiana one of my favorite places on earth, is law firm marketing agency with true heart and soul.
Conversations Media serves solo and small law firm attorneys with a niche practice area. Which is a great fit for lawyers passionate about helping a very particular type of client, and want to focus on doing just that.
One key to success with any marketing partner is how the relationship is structured. For a niche practice, many managing partners need an agency that will be their eyes and ears in the online world. To keep an eye out for any negative reviews, and maintain a positive reputation. And also be on the lookout for opportunities in the news that relate to their law firm’s offerings.
For each new client, they have a set process for evaluating their needs. Then put together a combination of services based on the law firm’s ideal client and goals.
Before any paid marketing or SEO work can begin, they ensure that the law firm’s website has a solid structure to build upon. Fix any underlying issues, and get ready to optimize the website for search. A service often needed by law firms with a DIY website such as Squarespace, Wix, or GoDaddy.
Managed SEO and Marketing
After the web design phase is complete, the law firm can transition into a monthly service plan. Where the website is managed on their behalf, a blog is added, and content curation begins.
Content is one of this group’s strong suits, they pay close attention to news and local events that can be woven into the law firm’s online story. Using the blog to capitalize on niche keyword opportunities, they adjust the content strategy based on success.
Small housekeeping items like a change of address can come back around to bite a law firm when it comes to keeping a clean online reputation. The Conversations Digital team makes sure that all i’s are dotted and t’s are crossed at-all-times.
They also monitor for nasty or harmful reviews. If you have a client or prospect post a negative rant online, the team will proactively alert you and reach out to the client. In many cases, it’s the effort and demonstration of kindness that convinces the client to remove the review. And if not, they will do everything they can to prove or request that the post be taken down.
“We Work to Take Away the Worry”
What you don’t know can drive you crazy. Digital marketing can be a very dark and scary place for law firms. With so many fly-by-night companies that take advantage of lawyers, it’s common to horror stories of spending money and not get anything out of it.
Conversations Media is committed to “taking the worry out of marketing,” as CEO, Megan Hargroder explained. To work in partnership with their clients to tell their story. And, in return produce copious amounts of documentation on everything that they do.
To test them out, we did a small project together and I was amazed by the level of detail and updates I received from their team. Clear communication, a rundown of what had been done each week and recommendations on what should be done now, versus later. A lot happens behind the scenes, and it was refreshing to see them share the inside of their world with me. There was also no question that the client was getting their money’s worth! The time and effort this group puts into a run of the mill project was nothing short of impressive.
Loyalty and Integrity
Few marketing agencies offer exclusivity. When taking on new clients Conversations Media will not work with two law firms going after the same market. Because, as Megan put it, “We just wouldn’t feel right about it.” A statement of definite integrity and loyalty to their clients. And a mark of character that is rare and respected in our community.
Ready to chat?
Conversations Media offers a free discovery call, accompanied by a free website assessment. During which they will give you honest feedback about the strength of your web presence, and recommended areas of opportunity or improvement.
To schedule your call, you can visit them at: http://ConversationsDigital.com/Contact/