We are a culture of copy cats.
Everything from how we dress to how we act.
Every website we visit to every blog post we read has elements of the same drivel.
So, it was refreshing for me to come across another copy cat of a different variety.
The Copy Lawyer is a service that provides solo and small firm lawyers a reliable method for getting hired by ideal clients, through the artful use of, you guessed it, copy.
What is copy in this sense? Copy is everywhere. It is like the Force. It surrounds us and influences everything we do. It is literally the written words you see on this page. It can either entice you to read the next line and buy a service, or confuse you, make you stop in your tracks and lead you astray.
It is the edge and the difference between the haves and the have nots in all businesses marketed online.
But, most copy is poorly written.
That’s because the viral DNA of primitive websites and email marketing campaigns, designed and managed by overpriced legal marketing services, have infiltrated most law firms.
They are repetitive, they have too much information, and they do not effectively do what they are supposed to: get law firms ideal clients.
Enter The Copy Lawyer.
Founder Ramesh K. Reddy is a solo lawyer himself who saw an opportunity to enter the market after extensive work on his own website and email copy to promote his practice.
“As a solo trying to keep my costs down, my biggest challenge was engaging and following up with visitors to my website. These visitors are a gold mine of opportunity, yet I kept losing them because my follow through was poor. I just didn’t have the time. I had no idea how to solve that problem until a mentor told me that the difference is in the writing of effective copy.”
So, Ramesh took courses, workshops and coaching from one of the greatest copywriters on the planet, Ray Edwards (I take a copy of his seminal book wherever I go). After learning and applying his copywriting knowledge to his own solo practice, he focused his business on helping other solo lawyers get the same results without having to learn a new skill.
“I’m a graduate of the University of Chicago’s economics program. I was taught to hate inefficiency. It is the bane of my existence. So, learning about using copy and email automation to attract top clients was a lightbulb moment. After I saw the results, I knew there were others out there like me, who were cost conscious but willing to spend money, wisely, on an investment with 10x to 20x return.”
The Copy Lawyer provides three core services:
This is the linchpin of engagement. It is what generates your list of engaged visitors. If you’ve been on the internet you have done this yourself. You download a cheat-sheet, top 10 list, white-paper, e-book, etc. on a specific topic you are interested in and in exchange you give the content creator your email address. They use that address to market to you.
The Copy Lawyer will review your current content or talk to you about your business to see what content would best serve your ideal client. They will then build and design a lead magnet so you can start giving away a free piece of useful content to your website visitors. This way you can get their email address to engage with them after they leave. The hunters then become the hunted.
Email Autoresponder Sequence
The email addresses you collect are useless unless you send them something to remind them you are their best solution. In order to do that without spinning your wheels writing individualized emails of marketing drivel, you need to create an email autoresponder sequence that will shock and awe your visitors into calling your firm to buy your services.
The Copy Lawyer will create an email autoresponder sequence that will engage with and get your visitors to call you. They will set you up with a reliable, free service for you to maintain and grow your list building efforts and show you how to use it.
Finally, The Copy Lawyer will write the copy on the landing page of your website that will surely attract, engage and get ideal clients to call you or give you their email address. While Ramesh does not design or develop the site, he has skilled designers and developers that can help you get an A-list design tailored to your legal practice niche.
So what’s the difference between him and all the other marketing services out there? Ramesh was a lawyer first before becoming a legal marketer. In fact, he still runs his plaintiff’s law practice to keep the pulse on what is working and what is not. He’s walked in your shoes so he knows your pain points and how to solve them. And, perhaps, most importantly, he has learned how to write copy from one of the greatest living copywriters in the world.
Still not convinced? The Copy Lawyer guarantees its results for those purchasing through this review. If, in the first 12 months of implementing all three of their services above, you do not see a noticeable increase in your business traffic generated directly from their service, they will give you a complete refund. No questions asked.
How’s that for putting your money where your mouth is!
Call The Copy Lawyer at 917.740.4451 and mention Lex Tech Review to take advantage of this no-risk guarantee for the next thirty days only.
Get your ideal clients to find you, now!