There is a huge latent market of consumers seeking affordable legal services online for a fixed fee. This is the market that LegalZoom and RocketLawyer have tapped into and built into multi-million businesses. Now you can offer the same online fixed fee legal services, but with the added value of legal advice which these other legal form web companies don’t offer.

DirectLaw® is a unique online law firm platform that enables you to create an online storefront for the sale of legal services that integrates seamlessly with your existing web site. The DirectLaw® online virtual law firm platform enables you to offer state specific legal forms bundled with legal advice for a fixed fee through a “store front” concept like LegalZoom, but with the advantage of adding your legal advice and guidance.

Bundling smart legal forms with legal advice offered online for a fixed fee is a new form of legal service that can capture clients who want to work with the lawyers online.  Called “limited legal services” or “unbundled legal services” this approach to legal service, when combined with an online platform empowers law firms to offer services state-wide – opening up new markets.

Clio, a leading law practice management vendor, has reported in their 2017 Legal Trends Survey, that lawyers only bill approximately 2.3 hours a day in billable time. The other six hours are spent in either administrative tasks or in marketing. Lawyers don’t have enough clients to support their billable hour targets. The solution to this problem is identifying new markets for legal services – prospects who rarely use lawyers to solve their legal problem, or do nothing at all when they have a legal problem. The legal profession is still serving only the top 20% U.S. population that will pay hourly rates that range from $150. —to $300.00 an hour. Millions of consumers remain unserved by the legal profession. These are the markets that non-lawyer companies like LegalZoom® and RocketLawyer® are successfully serving with “good enough” solutions at an affordable price.

DirectLaw® enables your law firm to compete against these companies by offering a new value proposition based on the “unbundled legal services” concept, self-service, 24 x 7 availability, and low fixed fees.  The next generation of clients are Millennials. These potential clients are attracted by the efficiency of replacing a time-consuming yellow-pad based interview with a quick online interface.  Having grown up with the Internet in the DNA, they look for fast, low-cost-internet-based solutions to their problems. Offering online limited legal services for a fixed fee is a pathway towards increased profitability and new markets for solos and small law firms.

About DirectLaw®

DirectLaw® is a unique online solution for law firms that want to market to millennials and other clients who want to offer “unbundled legal services” online for a fixed fee.  DirectLaw’s Virtual Law Firm Platform turns your law firm’s web site into a “store-front” that supports an interactive, online law practice.
DirectLaw comes in to versions: DirectLawPayGo for $49.00 a month and DirectLawComplete for $199.00 a month. With a one-year agreement, DirectLaw® will build for your firm a web site at no additional cost optimized for delivering legal services online.

Subscribers to DirectLaw® get a free listing in DirectLaw.US, a consumer facing directory of law firms offering unbundled legal services online using the DirectLaw® platform.

DirectLaw® comes with a powerful client-facing document automation solution with hundreds of state specific automated legal forms and documents. Plus, DirectLaw® comes with a free Authoring Application that enables you to author your own legal forms and documents and deliver them to your clients using an on-line questionnaire.

DirectLaw® is built on its ClientSpace™ application — a secure, password-protected client portal where clients:

  • enjoy the convenience of interacting with your firm online…something they expect from businesses and other professionals in their lives;
  • pay legal invoices via online credit card payment;
  • purchase legal documents & legal services as needed;
  • Submit documents for lawyer review;
  • store important documents and attorney-client communications for 24/7 web-based access; and
  • access important dates and upcoming events as posted by the firm.
  • DirectLaw integrates with CLIO, RocketMatter, and other popular law practice management solutions.

DirectLaw® integrates with CLIO, RocketMatter, and other popular law practice management solutions.
Try DirectLaw® today, and as a subscriber of LexTechReview receive a 10% discount for the life of the subscription. Use this coupon code when subscribing: dl2017, access the subscription page here. 

DirectLaw® also offers a free 30-day trial that is a working version of Directlaw: Sign up Here for Free Trial.


Chelsey Lambert

Chelsey Lambert

Chelsey Lambert is a Legal Technology Specialist, published Author and CLE Speaker. As a former Practice Management Advisor for the Chicago Bar Association, and Vice President of Marketing for a leading case management provider she has seen our industry from many angles. Today, she works with vendors to bring their products or emerging technologies into the marketplace. And, teaches legal technology courses to lawyers all over the country sharing different ways technology can benefit their law firm. As Founder of Lex Tech Review and Lex Tech Media Group she welcomes the opportunity to chat!

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