The following groups offer similar services, but each with their own twist. I can share with you I have met and seen the work of each firm. Attesting to one thing, they are all HONEST. Unfortunately, this is a rare quality to find in digital marketers. They have exceptional amounts of integrity, coupled with an understanding of a legal consumer’s decision making process.
From beginner to multi-million-dollar marketing budgets, you’ll find this group’s knowledge to be well worth your time and investment. I encourage you to check each out, and with any vendor selection attain quotes from two or three before making your final decision.
GNGF (Get Noticed Get Found)
Referrals drying up, and you can’t figure out why? The problem might not be your referral sources it might just be your lack of online presence. Besides traditional growth marketing services, GNGF now offers entry level packages to strengthen your law firm’s marketing foundation and prevent potential referral loss from happening. You can read more about their referral protection service here: https://lextechreview.com/gngf-protecting-referrals/
One of my hometown favorites, Founders Gyi Tsakalakis and Jeff Berman have built quite a hub of law firm marketing prowess in Chicago. Their sales conversations feel more like a friend to friend chat. They will be the first ones to tell you what you don’t need, instead of all the money they can help you spend. While marketing isn’t cheap, the Attorney Sync team will make sure that each dollar is invested in a strategy that can grow with your law firm as your needs evolve.
If there was ever a marketer more hard-core about law firm ranking and placement I haven’t met them. Conrad Saam, one of the original employees at legal marketing titan AVVO, founded Mockingbird Marketing to deliver boutique services to law firms across the US. Their team is on a mission to end the days when law firm marketing meant “take advantage of lawyers because they have the money.” They uncover areas of your website that haven’t been properly maintained, obliterate obnoxious hosting bills, and reset your marketing to perform, not be pretentious.
Leads, leads, and more leads! But are they the right kind? Law Firm Marketing is more competitive than ever. Which means the challenge is making sure you are attracting leads that are going to convert. The team at Nifty Law speak from experience, running campaigns that focus on conversion, not lead counts. They are constantly learning and testing new vehicles with clients active in some of the hardest legal markets in the country. Ever try to get your law firm to the number one position in Manhattan. It’s not easy.
If you are looking for a website that wows, you’ve come to the right place. Some of their work includes an interactive law firm homepage, where each of the staff get up and walk around in a conference room. For real, it’s awesome. In addition to feature-film worthy video work, they offer a full suite of marketing services from direct mail, to PR and traditional SEO / SEM campaigns.
A few closing remarks, and words of advice.
A marketing partner is just that a partner. You will get out of that relationship what you put in, don’t expect miracles to happen if you’re not willing to put in some work too. Effective marketing, requires effective tracking inside your office. The agencies need feedback and conversion information to allocate your budget towards programs that are working. You don’t have the option of saying “we aren’t getting any value out of your services” if you don’t know which calls or leads turn into clients because they aren’t being recorded properly. That’s not fair, and it’s not right.
It is ok to outgrow your provider(s). As a business, your needs change. The group or consultant you started with years ago, might not be the best fit for you now. All too often we become loyal to those relationships at our own detriment. Break-ups are hard, everyone knows that. Which is why each organization above know how to gracefully deal with those situations. For any provider, if you have given them a chance to prove themselves, to adapt, and deliver innovative solutions to you over time and they aren’t then it’s time to move on.
Give them a chance to get some work done, you phone will not ring twenty minutes after you sign the contract. In my opinion it takes about 90 days to gauge the success of a marketing program. Nothing happens overnight, and in some cases, it may take a month just to clean up loose ends or transition you from a previous provider.
Overall, the more open and responsive you can be throughout the entire relationship the more value you will see. Communicate when you aren’t happy or don’t understand why something is or isn’t happening. If you find it difficult to communicate with the vendor’s team during the sales stage, then that’s a sign you probably won’t work well together.
Each organization above was chosen because of their reputation, integrity, and results. If you have questions about anything we’ve covered please feel free to contact me directly and I’ll be happy to chat.