The need to have a polished, professional website is no longer an option for law firms. It is a requirement.
Historically, law firms had two options. One, to build a website themselves, or two, to sign up with service providers who essentially do everything for you, oftentimes locking you into years of misery with little return.
If you’ve ever wandered down the rabbit hole of building your own site using WordPress, Squarespace, Wix, Weebly or another tool, you know how time-consuming and often frustrating the process can be. The truth is that there is a large population of solo, small, and boutique law firms that need a website that looks great and is easy to update on their own. Both of these traits are what impressed me most about LawLytics.
From the start of our demonstration, the LawLytics platform was approachable and incredibly easy to use. One of the challenges that building a website brings is paralyzation by choice. LawLytics takes the guesswork and risk out of law firm website design, and provides attorneys with a proven design formula that simply works. LawLytics websites make law firms look great, and removes the roadblocks to having a successful website. They have done all of the work, research, and testing. Best practices are baked into the system and process, so there’s nothing left to chance.
Let’s break down the benefits of LawLytics for two scenarios:
- Building a new website
- Moving and updating a site you already have
Building a New Website with LawLytics
The goal of LawLytics is to give you, the attorney, the power in the marketing relationship by providing you with the tools you need to be successful. By following their aptly named “Success Recipes”, attorneys are able to quickly choose from a variety of proven law firm-tested web design options. They can then add unlimited pages, content, and updates that strategically drive sustainable and cost-efficient results. No fancy consultants, expensive web-design, or marketing firm bills necessary.
The LawLytics team works with you to create and launch your ideal site. They handle all of the logistical, design, and technical details so you can focus on things that will move the needle for your firm.
Improving an Existing Site by Moving it to LawLytics
The thought of moving or updating an existing website used to be a nightmare! LawLytics now makes it easy and affordable to transition to a new online home. LawLytics is perfect for lawyers moving from a full-service agency or from a do-it-yourself website system like WordPress, SquareSpace, Wix, or Weebly.
Just like starting a new website, the LawLytics team does the heavy lifting for you, and will make sure that there’s no downtime or loss of traffic in transition. Once it’s moved over, it’s easy to make adjustments and fill in the gaps where necessary.
A Built-In Suite of Marketing Tools
With other website platforms, SEO (Search Engine Optimization) features feel clunky and awkward to understand. The LawLytics team has done an incredible job of simplifying SEO with an easy-to-complete “SEO Recipe” and easy SEO controls associated with each of your website’s pages or blog posts. The system is engineered to automatically structure your site to suit how Google prefers to see it, and adapts as Google makes changes. Linking tools give you the capability to insert one or a group of links saving time as you build out your library of content.
Further support and streamline your lead generation efforts with custom forms. LawLytics makes it easy to deploy an intake form anywhere on your website. Simply check a box to send completed forms to anybody you designate in your law firm. Manage your lead flow in LawLytics, or automatically merge leads directly into your practice management system, such as Clio.
Additionally, you can easily integrate your social media accounts, track your potential clients’ activities across your website, and understand how your marketing is doing with built-in reports.
Content Management Mastery
One of the most agitating parts of building or maintaining a website is adding content — namely substantive practice area pages, blog posts, pictures, and videos. With just a few clicks create new pages and blog posts, and add photos and videos to any post or page. The system makes it easy to crop photos to get the exact look and position you want. Embed unlimited videos on site to engage visitors, no graphic design or coding skills required — just drag your videos in and the LawLytics system automatically encodes them and makes them mobile-friendly.
Easily add and remove attorney bios, office locations (with interactive maps) and case results, and drag and drop them in the order you want them to appear. To keep your site fresh and consistently updated, blog management has never been easier. Create your own posts (it’s as easy as using a word processor), or have a member of your staff, a freelance writer, or the LawLytics’ professional content writers create a queue of posts that you can edit and publish.
Recommendations for a Glowing Online Reputation
Most websites require that you request reviews from clients and then manually add them to your site. LawLytics knocks it out of the park with their “Recommendations Page” feature. With LawLytics you can send clients an email request to review your firm. Once received, you can approve or reject reviews, and instantly publish them to your site. Over 60% of consumers surveyed claim they choose their lawyer based on their online reviews, and this is an area that cannot be overlooked.
Websites are a critical part of your law firm’s marketing portfolio. LawLytics has successfully created one of the easiest-to-use website systems that is not only effective but affordable. Now, solo, small, and boutique law firms have access to reliable website technology, strategy, and services that scale as their business evolves.
LawLytics pricing is affordable, transparent, and provides excellent value starting at $200 per month. Get pricing details here.
If you’re thinking about starting a new website, or want to improve your existing site, I recommend that you schedule a consultation with LawLytics, which can be booked online.