Seattle, Wash.—Oct. 3, 2018—The legal profession faces a two-sided crisis. Consumers and small businesses are less likely than ever to hire a lawyer for a legal problem and more likely than ever to handle it themselves. Partly because of this, lawyers do not have enough work. A 2017 Clio study found that small firm lawyers perform only 2.3 hours of legal work a day — and bill only 82 percent of that.
The reasons for this crisis are varied and complex, but two prevail over all others: Consumers do not understand what lawyers do and they distrust that lawyers will represent them well and at a reasonable cost. It is a crisis of communication and of trust.
Building trust and enhancing communication are the keys to bridging this gap between consumers and lawyers. At LexBlog, we believe there is no more effective way to do both than through blogging. For that reason, LexBlog is launching a national campaign to promote and build legal blogs. Our goal is to highlight the legal blogs in cities and practice areas across the United States that serve consumers and small businesses by informing them about the law and their legal rights and obligations.
We will both highlight the blogs that already do this and make it easy and inexpensive to launch new blogs. For legal professionals who already have blogs, LexBlog invites them to add their blogs to this campaign at no cost. For legal professionals who do not have blogs — and even for those who do not have websites at all — LexBlog is offering to create and host a blog for them at a low, fixed monthly rate of $49 that includes everything needed in a basic website.
“Blogging is a way for lawyers and legal professionals, through their own voices, to build trust, connections and relationships with those in their communities,” says Kevin O’Keefe, LexBlog’s founder and CEO. “We want to facilitate the opportunities for lawyers to connect with clients and bridge the legal-services gap by highlighting those who already blog and making it easy for those who do not yet blog to get started.”
LexBlog’s $49 monthly package gives a legal professional everything needed to establish an Internet presence and begin blogging. It includes:
A professional, mobile-friendly blog design.
Free domain name and blog hosting.
Industry-leading SEO and local search practices.
Live customer support.
Integration with Clio for client intake.
Publication of your posts and profile on the LexBlog network.
Publication to the Fastcase research database.
Social media promotion.
Ongoing platform and feature upgrades.
“The lawyers who blog about the bread-and-butter legal problems consumers and small business people face — family issues, benefits issues, workplace issues, small-business issues, housing, and the like — are helping to educate consumers about what lawyers can do for them and building trust in themselves as knowledgeable and compassionate,” said O’Keefe.
“By making it simple and affordable for lawyers to blog, and highlighting their writing through the LexBlog network,” he said, “ we believe we can bring more lawyers and consumers together to address their legal needs.”
Founded in 2004 to empower lawyers to increase their visibility and accelerate their business relationships through blogging, LexBlog today is the hub that brings together many of the best legal minds on the web. Its platform powers more than 19,000 legal bloggers and over half of the nearly 1,000 blogs published by the 200 largest U.S. firms.