Who talks to your website visitors when you’re busy, on vacation, or spending the weekend with your family?

Consumers shop for legal services 24/7. They shop when they have a problem keeping them up at night. They shop when a disaster happens or during a lunch break. Regardless of the time of day, the first law firm to respond to them in their time of need wins their business.

Since 2008, over 7,000 legal websites have trusted Ngage live chat to engage potential clients.  That “Can we help you? – Yes – No” pop-up display and the live chat the floating side button have increased their conversions by 200-300% when compared with other live chat vendors.

Ngage’s secret conversion sauce is the way it handles its chats, establishing an immediate rapport with the prospect while still politely eliciting their contact information. The combination of proper employee training and strict quality control measures has enabled Ngage to successfully convert over 3 million chats for law firm clients!

Pay For Performance 

Ngage Live Chat differs from many flat-fee chat services. Their pay-for-performance model means that you only pay if you receive a relevant opportunity/lead from the service. There is a one-time activation fee that includes customizing the design to the look and feel of your firm’s website, working with your webmaster to install the Ngage code, and all the features mentioned below.

With so much experience serving law firms, there are few solutions out there that can compete with Ngage. The personal touch of Ngage Live Chat will immediately set you apart from competitors. Thousands of law firms worldwide have seen their total website opportunities multiply after implementing Ngage. Take advantage of Ngage and increase your website conversions. Build in the cost of Ngage live-chat into your marketing efforts. Without it, you won’t see the full value of return from your campaigns.

Operator Training

All operators are trained in the boundaries of UPL (Unauthorized Practice of Law.) They will never give legal advice and instead focus on making the prospect comfortable. They ask simple questions to determine the basic facts of the visitor’s legal issue and position your firm as a helpful resource. They then collect the contact information, and then position the firm as the next step for the prospect.  This approach leads to more total leads with qualified prospects.



Text Message Integration

We could preach for hours about how consumers are driving the text message marketing revolution. Ngage provides a designated phone number just for text-to-chat messages. The designated number can be incorporated into marketing campaigns as an easy point of entry for leads. Marketers that implement text message chat for their Adwords campaigns have seen their conversions increase by an average of 40%.

Google Maps Text-to-Chat

Google gives consumers the ability to text your firm’s Google business listing directly through Text-to-Chat, offering another way for prospective clients to initiate contact with you. Law firms with Ngage Live Chat can activate this new feature from their Google My Business dashboard. Google Local Listing Text-to-Chat allows prospects to contact you from your Google Maps listing, engaging them at the point of contact to convert them into clients.

Potential Conversation Routes

Create a path for potential clients based on your preferences. With 24-7-365 Bilingual Coverage, the possibilities are endless. Commonly used routes are:

  • Live transfer to a cell phone
  • Set an appointment for the next business day
  • Complete the intake process and create a task for follow up in your law firm’s system of choice

Post Chat Debrief & Software Integrations

A complete chat transcript is sent via email and text to the firm immediately after the conversation is finished. Seamless integrations with case management and CRM solutions include:

  • Smart Advocate
  • Captorra
  • Clio
  • Needles
  • Litify
  • Zipwhip
  • Infusionsoft
  • Salesforce
  • Blue Orchid

Priceless Analytics Data

Ngage can collect Google Analytics tracking and search term data on which search terms brought the visitor to your website to help identify patterns of behavior. Did visitors who used a certain term exit after two chat messages?  Ngage empowers you to adjust your marketing to capture the highest quality leads.

And last but not least… Facebook

Harness the power of Facebook business page features, such as contact, message and chat with Ngage’s services. Everybody knows that “Likes” don’t pay the bills, so turn those fans into future clients by leveraging chat and follow up services for messages from your law firm’s paid Facebook campaigns.

Get started with Ngage Live Chat by calling Tom Paci at (512) 931-4501 or emailing TPaci@Ngagelive.com today! Mention Lex Tech Review for a special offer.


Chelsey Lambert

Chelsey Lambert

Chelsey Lambert is a Legal Technology Specialist, published Author and CLE Speaker. As a former Practice Management Advisor for the Chicago Bar Association, and Vice President of Marketing for a leading case management provider she has seen our industry from many angles. Today, she works with vendors to bring their products or emerging technologies into the marketplace. And, teaches legal technology courses to lawyers all over the country sharing different ways technology can benefit their law firm. As Founder of Lex Tech Review and Lex Tech Media Group she welcomes the opportunity to chat!

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