Ruby Receptionists is no stranger to the law firm space. Ever since my first job in legal tech, I’ve been hearing lawyers rave about their services. I was even a client myself when an organization I worked for used Ruby to answer and route calls for all its remote employees.

Many things make Ruby’s services special, but today, I’d like to focus on some lesser known features. A few will even help you increase your revenue without incurring any additional cost.

First, answering the phone is like answering your front door.

How are you dressed? Did you take a shower today? All these things impact that first experience a client has with you, and how you feel about yourself—especially if you work from home, as most solo attorneys do.

Return on Investment

Answering services have, in my opinion, been labeled as an optional service. From my perspective, this is a business requirement. When a consumer calls a law firm, it’s not always at a high point in their life. Often, the call is placed on a weekend or after hours. Being able to take that call, and the option to accept or take a message, is an invaluable marketing tool for any business.

First Impressions

Have you ever had a call picked up by someone at a clearly inconvenient time? You can tell they are in public, or in the middle of something? It never goes as smoothly as a call that begins with a calm or cheerful demeanor. Ruby is a law firm branding insurance policy that ensures every first impression is handled with the utmost care and professionalism.

A Dedicated Number You Own

To continue down the image and branding path, a dedicated business line listed on your website is a sign of professionalism, as is having a branded email address and finally kicking that email to the curb (please!). Their team will acquire the number for you, set it up, and if you ever leave, you can take it with you.  And of course, if you have a published business number already, Ruby is happy to answer that number for you and will even take over financial responsibility for it.

If you are still taking all your calls on your cell phone, clients aren’t trained to respect personal boundaries. Not to mention, it’s a dangerous habit when you practice family law, criminal defense, or other volatile practice areas.

Bonus Features in the Ruby Mobile App

Your dedicated line can be used from your cell phone. Make outbound calls from the app, and it will appear on the recipient’s phone as if you were calling from your office.

From the app, you can also change your status to in or out of office, check messages, forward messages, and take calls—features even some of the fancy VOIP phone systems don’t give you.

Use Leftover Minutes for Business Development!

How many appointments could you schedule if you called all your no-shows from last month? Now, you can use your unused Ruby minutes to place outbound calls. Each call is neatly documented for you to review when completed.

And, if you are using one of Ruby’s fantastic case management integrations, call details are automatically logged in your account. Integration partners include Lexicata, Clio, and Rocket Matter, and I’m sure more will follow.

Bilingual Receptionists – Spanish and English

I’ve often heard attorneys dismiss virtual receptionist services because they could not provide Spanish and English bilingual speakers. Problem solved! Ruby is now an option for your law firm.

Extended Hours

When the organization first started, their west coast location meant somewhat limited hours, but now they’ve exceeded hours expectations. Ruby provides live answering Monday–Friday 8:00 AM to midnight EST, and Saturday–Sunday 9:00 AM to 9:00 PM EST.


If you can’t manage your own schedule, what’s the point of being a business owner? Ruby’s extended hours now give you the support you need to pick and choose when you are available for calls. One of my favorite things about being a Ruby client was being able to provide a response to callers on a very busy day with an alternate time to connect. No need to even call them back! Ruby would put them on hold, ask me what to tell them, and relay the message. How awesome is that?!

A Fit for Law Firms of All Sizes

Customer service and professionalism are priceless commodities. Whether you are a law firm of one or twenty-one, there’s a use case for Ruby’s services. Here are a few testimonials from their raving fan base of clients.

“Your receptionists helped our firm land a big client, after they complimented us on our ‘cheerful staff.’ Thank you Ruby!” – Julianna LoBiondo, Owner, LoBiondo Law

“We use Ruby Receptionists to answer our phones when our staff can’t get to an incoming call, and on Fridays from noon on so we can get some work done. Great folks, excellent service and very professional phone etiquette. When we first started using Ruby, one of our paralegals called in from home and initially thought we’d hired someone new in the office.” – Merrianne Dean, Attorney, The Dean Law Group

“I can honestly say it’s totally improved the way I run my practice. I’ve gotten a number of new clients since signing on with them, and even have turned away some, and I think much to their credit. It’s not expensive, and they provide fantastic service and customer care.” – Tim Anderson, Owner, Tim Anderson Law Office

“Our small law firm has been using Ruby for over a year now. They give our clients excellent customer service, and I have never had a complaint. They often go above and beyond what you would expect from an answering service, even calling me on my cell phone to help a client (but always with an apology for going outside their call instructions). I have recommended them to other law firms in the past, and will continue to do so!” – Shelly Reed, Administrator, Red Law Firm

And Finally, Cost

Ok, I’m going to share a lesson I have learned as a fellow solopreneur. When I hear lawyers complain about paying for minutes, or two to three figure dollar amounts, often while holding a $5.00 Starbucks in their hand, I get pretty upset.

Your business is a living, breathing thing. That requires care and investment. If you can’t justify the cost of protecting your brand, servicing clients, and building a book of new business with a tool like Ruby Receptionists or anything else, I have news for you: You don’t have an expense problem. You have an income problem. And the longer you wait to invest in services that will help you grow your business—whether it’s Ruby, marketing services, or other solutions—the longer you will remain in the same place.

So, let’s take a step back. Appreciate the awesome level of service and seamless law firm representation that Ruby Receptionists has provided for years, and worry less about the minutes. Because that next call you miss could have been a new case.

Take advantage of Lex Tech Review’s special Ruby Discount of $75 with code LEXTECH!

Chelsey Lambert

Chelsey Lambert

Chelsey Lambert is a Legal Technology Specialist, published Author and CLE Speaker. As a former Practice Management Advisor for the Chicago Bar Association, and Vice President of Marketing for a leading case management provider she has seen our industry from many angles. Today, she works with vendors to bring their products or emerging technologies into the marketplace. And, teaches legal technology courses to lawyers all over the country sharing different ways technology can benefit their law firm. As Founder of Lex Tech Review and Lex Tech Media Group she welcomes the opportunity to chat!