When teaching CLE courses on law firm marketing, branding and strategy I always start with the basics. The importance of having core pieces in place that establish yourself as an expert in your field and give potential clients a warm welcome when they meet you online.
Spotlight Branding provides exactly that. As they like to call it, a strong internet foundation. Unlike other providers they don’t offer SEO or Paid Search services. Instead, they work to build and strengthen the core elements of your marketing presence – which you need to have in place in order to make the rest of your marketing work well.
Spotlight Branding’s Internet Foundation Components
As seen in their infographic, there are many spokes that make up a fully functional marketing wheel. Which include a mix of services that build top of mind awareness such as;
- Website Design
- Social Media
- Blog Writing
- eBooks and Guides
- Video FAQ’s (30-60 seconds)
- Avvo Profile Management
Their research has shown that law firms are only getting about one-third of the referrals they could be getting – and they use the internet to help their clients close this gap. Specifically, they offer a done-for-you email newsletter which allows you to create touch-points with your entire database on a monthly basis. And, they’ve tailored their social media strategy to create top-of-mind awareness for their clients, which ultimately drives referrals.
What I love about Spotlight Branding’s services are that they are all flat fee. You pay a one-time fee for projects like a logo, website design, or video marketing. Their monthly marketing packages, which are the bread-and-butter of their services, start at $495 and give law firms the ability to start slow, and grow with a partner that understands the legal consumer and small law firm budgets.
Increasing Lead Quality
One of their main goals is to increase the quality of leads that their clients receive. Educate the consumer so the leads, prospects and potential new clients coming through each channel know what they are getting into. In addition, Spotlight knows that if they can help establish the lawyer as an expert in their practice area, they can command a higher fee.
Referral generation is also much easier when there is a library of videos, blog posts, and well written newsletters to forward onto a prospect. The foundation pieces then increase the ROI of every marketing campaign the law firm runs – because sooner or later, their prospective clients are going to visit their website or look them up on social media.
Engage, Answer and Build Trust
Using video on a law firm’s home page is just a start. As Daniel Decker, a Partner at Spotlight Branding shared with me; “Good marketing help you overcome the trust deficit that every lawyer faces.” To get noticed and maintain credibility, there must be a steady stream of expert content. Plus timely engagement with visitors of the website and social media profiles.
Success Stories and the *Lights Out* Moneyback Guarantee
We’ll let the client comments below speak for themselves. And, Spotlight Branding’s *Lights Out* Moneyback Guarantee means that if you’re not happy with your services, for any reason, you can immediately opt-out of your contract. If you’re not happy with your website, they’ll even refund you 100% of your payment.
“When I started with Spotlight Branding, I was a year into having my own practice. After utilizing Spotlight’s help to create a professional website and conduct email and social media marketing, I have seen dramatic growth in revenues. In four short years, I have gone from a truly solo shop to a three attorney, eight total staff person law firm, and have increased revenues by at least 30% year on year ever since.” – Brett Trembly, The Trembly Law Firm, Miami, FL
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled since before we started our marketing program. I truly believe that the email newsletter, social media posts, blog posts, videos, and website updates are a big reason for our success. I know I look to the Internet whenever I need a service, so I know my clients are looking for us there as well. Spotlight has assisted in making sure that our Internet presence puts our best foot forward and creates an impression that allows us to bring in new clients.” – Vanessa Vasquez, Vasquez de Lara Law Group, Miami, FL
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and have remained in constant contact with us to ensure our name stays in the forefront. Any request we make has been answered immediately. Worth every penny!” – John Totten, John M. Totten, P.C. Attorney at Law, Athens, AL
Spotlight Branding specializes in creating the “internet foundation” that every law firm needs. They put systems in place to build your reputation as an expert in your niche, maximize your referrals, and make all of the rest of your marketing work better.
If you don’t have this foundation in place, it’s time to invest in the future of your law firm. Start with the basics, predicable fees and rest assured that the work is backed by a money back guarantee.