DIY Legal Clients, Unbundled Legal Services and Low Bono cases have long been disregarded by attorneys as casework that doesn’t make them any money.
This belief is a massive misconception, one that Unbundled Attorney, a lead generation company that works with hundreds of attorneys across the country that provide unbundled legal services, has proven to be unfounded.
Before explaining how they have shown this to be the case, let’s breakdown the criteria that would place a potential client in the DIY/Unbundled Legal Services category.
- They are willing to do a portion of the form filling, court filing, or legwork themselves.
- There is no litigation involved – these are limited tasks by nature.
- The client is looking for a flat fee for these services.
- They are educated enough to know that unbundled legal services could be an option for their situation.
Now, when you think of unbundled legal services, I know the first thing that may come to mind is:
But, how does the client know what they need? And, It will always take me more time than I’m getting paid for!
The moment of misconception lies right here. True, you are a lawyer, and they are not. True, you know what they need and should advise them on the best options.
However, it is an undeniable fact there are hundreds of thousands of clients currently filing pro se that would willing pay a lawyer for limited scope representation. You just need to know how to handle it, and create a process that instead of costing you time and money, actually increases the value of the time you spend in dollars.
This is what many of Unbundled Attorney’s clients refer to as a “High Effective Hourly Rate.”
An example of this would preparing a petition for a client as an unbundled task billed at a flat rate of $500. Now, for the typical firm delivering this task might take 2 hours of attorney time, and so their “effective” hourly rate would be $250 per hour.
But what if your firm was leveraging cutting edge intake and document automation technology that enabled you to get this same task completed in one hour? Now, this seemingly “low value” task all of sudden carries an “effective” hourly rate of $500 per hour.
This is one of this things that sets Unbundled Attorney aside from every other pay-per-lead service out there. They support their attorneys with education and training on how to deliver Unbundled Services and other creative options efficiently and profitably.
They also have recently integrated with Lexicata which is a sales and intake CRM that automates much of the intake and new client conversion process.
Combine that with their integration with Clio, and their partnership with LawPay, they have developed a seamless flow from Lead Generation (Unbundled Attorney), to Sales and Intake (Lexicata), to Online Practice Management (Clio), to Payment Processing (LawPay).
During my days at Total Attorneys, the organization who pioneered the pay per lead market in legal, this was the holy grail. To offer one seamless experience from lead generation all the way through to payment eliminates so many administrative steps, while keeping the client engaged throughout the process with automated client communication and management tools.
As Co-Founder Dave Aarons shared with me on the phone, technology that makes the enrollment and communication process seamless and simple is expected by today’s smartphone carrying, mobile-enabled clients. The more automated tools you can implement such as mobile friendly intake forms, online retainer agreements, virtual consultations, and online payment solutions, the more often clients will retain you and the more profitable these cases become.
However, these powerful tools are only useful if you have a steady stream of new clients to provide these services to. Marketing is one of the most difficult areas for solo and small law firms, and the going rates of pay per click advertising, and SEO consultants make it difficult to compete. So, instead of trying to crack the magic marketing code to make it rain, why not buy the case volume you need?
What makes Unbundled Attorney’s leads unique is they are voluntarily requesting to be connected to a lawyer with the understanding they will work with an attorney for a fee. In addition, many clients are open to the idea of investing some legwork into their case to cut down on the cost.
Some client success stories that have been shared on Unbundled Attorney’s podcast include solos that have skyrocketed into successful law firms with multiple employees, immigration lawyers that have developed a fully virtual practice offering unbundled services, small firms generating tens of thousands of dollars in additional monthly revenue from their leads, and many others.
Unbundled Attorney’s leads are exclusive and delivered in real time. You find out if they still have leads available in your region and practice area by visiting their website . They provide leads for Family Law, Immigration and Estate Planning/Probate.
Finally, one thing I appreciate most about Unbundled Attorney and their founders is they have an underlying mission and purpose behind what they do.
To Close the Access to Justice Gap
For them, it’s not just about generating additional revenue for their attorneys, which they have been very successful at so far. It’s about helping millions of people who need legal help that are being forced to represent themselves because cannot afford to pay a traditional retainer up front.
Attorneys, don’t fear the DIY/Unbundled Legal Services market. It’s a place where doing a good deed pays off in cash.